Specialty furniture brand, known for modular ‘Sactional’ couches and Durafoam-filled ‘Sacs,’ opens first Lehigh Valley showroom

A technology driven company that designs, manufactures and sells unique, high quality furniture “built to last a lifetime” has opened its first Lehigh Valley location.

The Lovesac Company, based in Stamford, Connecticut, on May 6 opened a showroom at 1936 MacArthur Road, Suite 2, in Whitehall Township. The building, constructed in 2019 across from the Whitehall Mall, also houses a Sleep Number showroom.

Lovesac, whose name comes from the brand’s original Durafoam-filled furniture called Sacs, is a direct-to-consumer specialty furniture brand with 116 retail showrooms supporting its e-commerce delivery model, according to a company description.

The shredded Durafoam is a Lovesac trademarked proprietary blend of high, medium, and low-density open-cell polyurethane foam.

Founder and CEO Shawn Nelson’s “Designed for Life” philosophy emphasizes sustainable products that are built to last a lifetime and designed to evolve with the customer’s needs, providing long-term utility and ultimately reducing the amount of furniture discarded into landfills.

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The company, founded in 1998, derives a majority of its current sales from its proprietary platform called Sactionals, a washable, changeable, and reconfigurable solution for large upholstered seating. The modular Sactionals feature seats and sides that can be rearranged to fit a customer’s changing needs.

Additionally, the company offers StealthTech premium technology, embedded inside Sactionals. The invisible technology, with sound by Harman Kardon, allows sound to pass through fabric with superior quality and clarity. Customers experience immersive, Dolby Digital surround sound, optimized to their Sactionals configuration.

Sac Inserts, available in six sizes and starting at $200, along with Sactionals hard pieces are guaranteed for life. Customers can choose from more than 200 covers, most of which are machine-washable.

“Innovation is at the center of our design philosophy with all of our core products protected by a robust portfolio of utility patents,” Lovesac’s company description reads. “We market and sell our products primarily online directly at www.lovesac.com, supported by direct-to-consumer touch-feel points in the form of our own showrooms as well as through shop-in-shops and pop-up-shops with third party retailers.”

Based on the average purchase rate of couches and their expected lifespan, Lovesac estimates that for every Sactionals setup a customer adopts into their life, they’re saving four couches from a landfill.

“Creating a Designed For Life product is a difficult thing to achieve, and we understand that it will take some time to truly live up to it,” a message on the business’ website reads. “We work every day to ensure that we’re taking meaningful steps towards achieving this design philosophy. From the raw materials we use to our packaging and shipping practices, we’re committed to the responsible consumption of resources and working with partners that share our same vision.”

Lovesac, which also offers accessories such as blankets, throw pillows and Sactionals drink holders, coasters and tables, is open 11 a.m. to 7 p.m. Monday through Saturday and noon to 6 p.m. Sundays in Whitehall. The company also operates nearby locations in Plymouth Meeting and King of Prussia, Montgomery County; and Bridgewater, N.J.